Hooters

Hooters
Org.form	Privat selskap
Bransje	Hurtigmat
Etablert	1983
Hovedkontor	Atlanta (USA)
Produkt(er)	hamburger
Grunnlegger(e)	Lynn D. Stewart
Antall ansatte	25 000
Nettsted	hooters.com (en)

Hooters er handelsnavnet til to amerikanske restaurantkjeder; Hooters of America, Inc., med hovedkontor i Georgia, og Hooters, Inc., med hovedkontor i Florida.

Kjedenavnet er en folkelig betegnelse på kvinnelige bryster, noe som også gjenspeiles i kjedenes logo.^[1] Som navnevalget tyder på, har Hooters tradisjonelt hatt mannlige kunder som målgruppe,^[2] og serveringspersonellet består av lettkledde kvinner, selv om de ansetter mannlige kokker, verter, ryddegutter og sjefer. Menyene inkluderer hamburgere og andre sandwicher, biffer, sjømat, forretter og restaurantkjedens spesialitet, kyllingvinger. Nesten samtlige restauranter har skjenkebevilling.

I 2013 kunngjorde den ene kjeden at de ønsket å tiltrekke seg også kvinnelige kunder,^[2] men få måneder etter lanserte de en oppdatert logo der brystene var beholdt som blikkfang.

Referanser[rediger | rediger kilde]

^ Stampler, Laura (18. juli 2013). «Hooters Changed Its Logo For The First Time In 30 Years». Business Insider. Besøkt 7. april 2021. «"We wanted to give 'Hootie' a facelift along with the stores," chief marketing officer Dave Henninger told USA Today. | But don't worry, "the double entendre" — look at the owl's eyes if you need further clarification — "remains in place," Henninger assured regulars. "We wanted to keep the tongue-in-cheek wink going." (---) Hooters has also seen competition in other "breastaruants," like the aptly named Twin Peaks. (---) Hooters has publicized its intention to attract more female customers, but since the new logo has the exact same message, Hootie 2.0 might not be what brings women in the door.»
^ ^a ^b White, Martha C. (8. mars 2013). «Hooters is chasing women — as customers». NBC News. Besøkt 1. april 2015. «Hooters has always been known for tank top-wearing "girls." Now, faced with declining sales, it's wooing women — as customers.The chain's waitresses are as buxom as ever but its sales have "flattened out," said Darren Tristano, executive vice president at research firm Technomic, Inc. Revenue peaked in 2007 at nearly $1 billion but had fallen to around $850 million last year, he estimated.»

Eksterne lenker[rediger | rediger kilde]

(en) Offisielt nettsted
(en) Hooters – kategori av bilder, video eller lyd på Commons

Denne artikkelen er en spire. Du kan hjelpe Wikipedia ved å utvide den.

[1] Stampler, Laura (18. juli 2013). «Hooters Changed Its Logo For The First Time In 30 Years». Business Insider. Besøkt 7. april 2021. «"We wanted to give 'Hootie' a facelift along with the stores," chief marketing officer Dave Henninger told USA Today. | But don't worry, "the double entendre" — look at the owl's eyes if you need further clarification — "remains in place," Henninger assured regulars. "We wanted to keep the tongue-in-cheek wink going." (---) Hooters has also seen competition in other "breastaruants," like the aptly named Twin Peaks. (---) Hooters has publicized its intention to attract more female customers, but since the new logo has the exact same message, Hootie 2.0 might not be what brings women in the door.»

[:0-2] White, Martha C. (8. mars 2013). «Hooters is chasing women — as customers». NBC News. Besøkt 1. april 2015. «Hooters has always been known for tank top-wearing "girls." Now, faced with declining sales, it's wooing women — as customers.The chain's waitresses are as buxom as ever but its sales have "flattened out," said Darren Tristano, executive vice president at research firm Technomic, Inc. Revenue peaked in 2007 at nearly $1 billion but had fallen to around $850 million last year, he estimated.»

[1]

[2]